From bold lyrics to unexpected brand deals, Sexyy Red is shattering expectations and carving out a space for herself in places no one saw coming. While she’s managed to claim her spot in the spotlight, not everyone’s cheering her on.
In 2024, vulgarity and promiscuity might not seem all that shocking anymore. Huge names like Ice Spice, Nicki Minaj, and Megan Thee Stallion are all celebrated for their undeniable talent and boldness. Remember Nicki Minaj’s song “Anaconda”? The gasps and eye-widening reactions when people realized exactly what those lyrics were truly about?
My anaconda dont want none unless you got buns hun.
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My anaconda dont want none unless you got buns hun. 〰️
Now, everyone's up in arms over a new celebrity sensation, but her music? It's nothing we haven’t heard before. Sexy spells it all out for you. She gives you the shade, hue, and tint of her private areas like a walking, talking, rapping anatomy lesson. But here’s the thing, she’s not the first to do it, and I’m sure she won’t be the last.
Janae Nierah Wherry, aka Sexyy Red, was born on April 15, 1998, in St. Louis, Missouri. Her career kicked off in 2018 with a fierce diss track after finding out her boyfriend cheated. She was furious, so she did what any self-respecting woman would do—she dropped a diss track. She found she had a knack for rapping. From there, she kept going, releasing one track after another, pouring her heart and soul into her art, until she finally hit the jackpot.
In 2022, Sexyy broke the internet with “Poundtown,” her first platinum record. Now she’s everywhere—on every TikTok scroll, blasting from every phone speaker, and echoing through every party playlist. Her unmistakable raspy, raw, playful, explicit voice has become her trademark. With her unfiltered lyrics and larger-than-life energy, she’s climbed the charts like nobody’s business, making it onto huge stages, rubbing shoulders with influential people, and even racking up nominations for Best Female Hip Hop Artist of the Year.
Im outta town thuggin with my rounds. My coochie pink, my bootyhole brown
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Im outta town thuggin with my rounds. My coochie pink, my bootyhole brown 〰️
Despite all her success, she still faces backlash for her promiscuity, even though other rap artist use similarly explicit language. But why? That’s what I set out to figure out.
By October 2023, Sexyy Red already had a platinum record, a growing fanbase, and a few high-profile brand deals. But she was still far from a household name. That all changed when she appeared on stand-up comedian and former reality TV star Theo Von’s podcast, This Past Weekend, and dropped a comment no one saw coming.
“Once Trump started getting Black people out of jail and giving people that free money, aww baby, we love Trump,” she said. “We need him back in office. We need him back because, baby, them checks. Them stimulus checks, Trump, we miss you.”
Cue collective shock.
Fans were floored, not just because Sexyy Red expressed support for Trump, but because she was speaking about politics at all. Known for her unapologetically wild, outspoken persona, politics wasn’t exactly something people associated with her brand.
Yet, her army grew, even as others questioned the boldness of her claim.
It looked to me like a strategic move. Sexyy Red knew exactly what she was doing. By stepping into political territory, she stirred up conversation, grabbed attention, and expanded her reach. Suddenly, her fanbase wasn’t just her core supporters; it included curious conservatives and people outside her typical audience.
Prominent performers like Selena Gomez and Taylor Swift have dipped into politics too, but in a different way. Their actions were more calculated, guided by PR teams, and felt like deliberate attempts to align with their fanbase's values. Sexyy Red, on the other hand, went for the shock factor. What she did was more like bomb-throwing. Bold, unexpected, and even alienating to some. But you couldn’t look away from it.
As the buzz grew, so did her game plan. Sexyy doubled down, proudly flaunting “Make America Great Again” gear and showing her support for Trump, ensuring her name stayed in headlines. It was a bold play to keep the spotlight on her and draw even more diverse crowds into her reach.
Ironically, by 2024, it became clear that Sexyy Red doesn’t truly support Trump or anyone else for that matter.
Over the summer, she made her stance known with a bold post on her X account, proclaiming, “It’s Sexyy Red 4 President 🇺🇸 I’m my own candidate. I’m not endorsing anybody, period.”
At the time, Joe Biden was still campaigning for re-election. But just weeks ago, she turned heads again by showing support for Kamala Harris.
“I just voted!!! Don’t tell us what to do with our coochies!! #Kamala4President,” she wrote, sending fans into a frenzy.
Sexyy Red’s shifting stances on political candidates reveal one consistent truth. She isn’t deeply invested in politics or endorsements. But by keeping her opinions unpredictable, she ensures that she remains relevant and steadily grows her audience. She has cracked the code to fame and success in the music industry and continues to climb the charts everyday.
While some might see it as wishy-washy, to me, the move felt completely authentic to her. No PR team was swooping in to clean up the mess. Each political statement was just as bold and baffling as the last, leaving everyone wondering: Was she crazy? Was it intentional? Nobody really knows. But one thing’s for sure. It was entirely her, unfiltered and unapologetic.
Politics wasn’t the only surprising foray she was making. While other performers with more universally accepted images have makeup brands in major stores, I never would have expected that for Sexyy.
Through Sexyy Red's sharp marketing skills, she’s managed to break out beyond music and make her mark on platforms that connect with all kinds of audiences. Picture yourself walking through Sephora or Ulta and spotting a bold display labeled NORTHSIDE PRINCESS. The shades? Bootyhole Brown, Gonorrhea, and Coochie Juice. Yep, that’s Sexyy Red’s brand.
Sure, the names are a little in your face, but it’s not like we haven’t seen this kind of suggestiveness before. Yet, as soon as she released her makeup line, once again criticism came pouring in. If you think about it. Names like NARS “Orgasm” blush or Too Faced “Better Than Sex” mascara are practically staples in the makeup world. Nobody bats an eye at them.
Who says, who says you're not perfect, who says you're not worth it, who says you're the only one that's hurting
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Who says, who says you're not perfect, who says you're not worth it, who says you're the only one that's hurting 〰️
Brands have been using suggestive names for years. So what makes hers different? The truth is, it’s not just about the music, the makeup, or even the provocative names. It’s that they’re just so Sexyy. It doesn’t feel manufactured in a boardroom or crafted by a high-priced marketing team. What makes it provocative is that someone like Sexyy Red, unpolished, unrefined, and unpredictable, has continued to push herself into different spaces. Typically, rappers, especially those as unapologetically bold as Sexyy Red, don’t get the chance to dominate beauty aisles or be taken seriously in broader contexts. Those spaces have been long reserved for the pop princesses of the world.
2023 BET Awards Best New Artist. 2023 XXL Awards Breakthrough Artist of the Year. Multiple 2024 nominations for Viewers’ Choice Award and Best Female Hip-Hop Artist. Sexyy Red isn’t just climbing the charts. She’s redefining them. She’s stepped into spaces far beyond awards shows, and while that reality unsettles some, it’s an important push toward true diversity.
People make a big deal about how provocative Sexyy’s lyrics are, and they definitely are. But it’s not just the words that are getting to people. It’s that an individual like her, bold and unapologetic, someone who’s willing to stand out on her own and not bow to a powerful industry, is carving out her place in spaces that have long been dominated by others.
Artists who make music for different audiences, who challenge norms, and who express themselves authentically deserve to be in all spaces. They should be able to discuss politics, expand their brands, and present their ideas on platforms that aren’t confined to the explicit or provocative music they write. They deserve professional recognition without constant scrutiny or dismissal. Representation matters, and in many ways, Sexyy Red is a step toward a more inclusive and progressive future in the music industry for all artists.
So, it’s a good thing she’s continuing to thrive. At this point, if she ran for office, who’d be surprised? As she said herself and I might just be onboard, Sexyy Red for President!